• Brand Writer

    STAR WARS, MARVEL, TRANSFORMERS, SESAME STREET, MR. POTATO HEAD

    Perhaps you've heard of them?

    Roles:

    • Named toys and crafted accompanying copy across a wide range of brand projects (toy packaging and instructions, e-commerce content, brand website copy, internal brand bibles, ToV guides, etc.)
    • Collaborated with marketing and social media partners to create promotional email and social campaigns, brand creative taglines, scripts for animated YouTube shorts, Toy Box Tools and other outreach project materials, et. al.
    • Liaised with legal, QA, and licensor partners to apply appropriate warning labels and legal copy to toy packaging and instruments
    • Operated as the Brand Writing department’s E-commerce Content Manager for all toy brands
    • Provided post-localization editing and proofreading support